Graduated in Economics from the University of São Paulo in 1987, MBA from IESE – Barcelona and from the Helsinki School of Economics, Finland. He began his career in media in Brazil at Folha de S. Paulo, then at Editora Abril Brasil and later at Editora Abril Iberia. In 1993 he joined the Media Capital Group as Commercial and Marketing Director, becoming CEO of the magazines operation in 1997. In 2009 he left the group and launched TailorMade media, whose DNA is the production of multi-platform and multi-market content. The company starts a partnership with the German Burda Group and expands activities to Spain. In 2013 TailorMade media is acquired by Burda and together they launch BurdaBrasil/TailorMade media in São Paulo.
In 2017, at the end of the launch project, he returns to Lisbon and, driven by his inherent entrepreneurship, launches Rumo Tropical, exploring the real estate and tourism segment in Portugal, dedicating himself to what has always been his passion, the creation of new business models, team management and real estate rehabilitation, which he has been doing on a personal basis since he was 19 years old.
Born in São Paulo, with dual nationality: Portuguese and Brazilian, resident in Portugal since 91.
Degree in Law at the Faculty of Law of Coimbra in 1997, Post-Graduation in Tax Law and Management at Iscte Lisboa, 1999. Starts career in March 97 at ExPo 98, as a member of the team responsible for the organization, structuring and monitoring of cultural events, (theater, concerts, shows, exhibitions etc.), presented by the Participating Countries. In 1999 starts a legal internship at the Law Firm Manuel Guerra Pinheiro, Manuel Cavaleiro Ferreira e Ana Bruno, where, also being fluent in seven languages, becomes responsible for intra-community/international contracts and tax structures. In 2002 he founded his own law firm, specialized in all matters related to the acquisition, construction and use of luxury yachts, namely: Drafting of international contracts for the construction of yachts over 24 meters, financing and respective tax planning.
Monitoring, on average for 2 years of construction, supervising the quality control of construction, so he managed the various teams involved (shipyard, architects, engineers, decorators, technicians, etc.);
In 2013 dissolves the office, due to the move to Sao Paulo, Brazil, motivated by a professional project of her husband.
In 2014 she does a coach training at ICI – Intergrated Coaching Institute in São Paulo.
In 2015 she works as an executive coach for the company Shagal- People developing People.
In 2017 she returns to Lisbon and launches Rumo Tropical, dedicating herself to what she truly enjoys doing and what she has been refining during the years she has worked in other areas: architecture projects, team management and interior design.
Born in Portugal, she grew up and lived in several countries, having returned to Portugal again in 2017.